Complete digital marketing training in Kochi

Advanced Digital Marketing Training

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Batch Starts
on   05 July 2019
Duration
90 Days
Course Fee
25,000 + GST

About EduAstrum

We at EduAstrum realize the value of Lifelong learning. EduAstrum is devoted to excellence in teaching, learning and to develop leaders in multiple disciplines who make a difference globally. The culture of EduAstrum is diverse and comprehensive; we strive to build personal and professional skills. There is no lack of people with talent in the world, but not every talented person gets the opportunity to utilize and showcase their talent. No matter where you are in the world, no matter what your background, we will give you a springboard to launch yourselves from. We provide learning resources and teachers to enable you to acquire skills and to enrich your lives at any time.


Digital Marketing Training

  • Avail ExcelR's Exclusive JUMBO PASS (Limited Period Offer)
  • Google Ads Certified Trainers
  • 9 International Certifications from Google Ads / Facebook / YouTube
  • Top-Notch Faculty with Rich Industry Experience
  • 120+ Hands on Practical Assignments
  • Advanced Digital Marketing Curriculum
  • Life Time access to Self-Paced Learning

Things You Will Learn

Module 1

Basics of Digital Marketing

1. Introduction to Digital Marketing 2. Digital Marketing vs Traditional Marketing 3. Study on E-Commerce using Digital Marketing 4. Future scope of Digital Marketing

Module 2

Creating WordPress website

1.Introduction on Website, Domain & Hosting 2.Dynamic websites vs Static websites 3.How to purchase a Domain 4.How to host by linking domain 5.Creating WordPress website 6.Managing WordPress website

Module 3

Understanding Business

1.Study on Organizational structure 2.Various operations within organization 3.Business operations and its importance 4.Implementation of Digital Marketing for a business

Module 4

SEO (Search Engine Optimization)

1.Introduction to SEO and its importance 2.Organization without SEO vs with SEO 3.Connection between Digital Marketing and SEO 4.Site structure analysis 5.Search engines, its types, operators and components 6.Working mechanism of any search engine 7.Algorithms used in SEO 8.Keyword research, analysis and implementation 9.Google Webmaster Tool- Creation & Managing 10.Breadcrumb optimization 11.Content negotiation and modification

Module 5

Algorithms and Backlinks

1.Panda Algorithms 2.Penguin Algorithms 3.Hummingbird Algorithms 4.Search Engine Submission 5.Directory Submission 6.Link Building, oneway & two-way

Module 6

Social Media Marketing

1.Online Marketing concepts 2.Social media marketing 3.Facebook, Twitter, LinkedIn 4.Social Networking Sites 5.Content Sharing 6.Photo & Slides sharing 7.Video SEO, Marketing & Optimization

Module 7

Google Ads

1.Google PPC Campaigns 2.Google Ads Module 3.Setting up Ads & PPC Campaign 4.Bid budget management 5.Ad Extensions 6.Keyword types & research 7.Quality Score and its importance 8.CPC, CPM, CPA, CPV, CPD Methods 9.Ad Rank, Actual CPC, CTR 10.Tools and Analysis 11.Google Ads live project

Module 8

Advanced Digital Marketing Concepts

1.Mobile SEO 2.Email Marketing 3.Online Reputation Management 4.Web Analytics 5.App Store Optimization 6.Webmaster Tools 7.Google Places/Local Ranking

Module 9

Guidance to 9 Certifications

1.Google Ads - Fundamentals 2.Search Ads 3.Display Ads 4.Shopping Ads 5.Video Ads 6.App Install Ads 7.Facebook Blueprint Certification 8.Analytics Certification 9.Course Certification

Digital Marketing Course Modules

Digital Marketing can be defined as a unique marketing strategy that is implemented in digital platforms through Internet Medium to reach the target audience. When compared to traditional marketing, search analytics gives you an extra edge in Digital Marketing. Analytics empowers the business to analyse the success in their business strategies and provides the required data to modify the strategies to suit the market requirements and improve ROI.

Who Should Do?

ExcelR is a leading Digital Marketing certification training institute. Digital Marketing course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry and so we are considered to be one of the best Digital Marketing training institutes. 

  • Who Can Learn This Course?
  • Working Professionals
  • Branding / Sales / Marketing Professionals
  • Students
  • Entrepreneurs
  • Startups
  • Housewives

You are not alone, we walk the same path together

Build your confidence and advance your career with EduAstrum. Contact us today and one of our experienced professional will assist you with any questions you may have. We are happy to know your needs and help you find the best course for your needs.