Complete digital marketing training in Kochi
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1. Introduction to Digital Marketing 2. Digital Marketing vs Traditional Marketing 3. Study on E-Commerce using Digital Marketing 4. Future scope of Digital Marketing
1.Introduction on Website, Domain & Hosting 2.Dynamic websites vs Static websites 3.How to purchase a Domain 4.How to host by linking domain 5.Creating WordPress website 6.Managing WordPress website
1.Study on Organizational structure 2.Various operations within organization 3.Business operations and its importance 4.Implementation of Digital Marketing for a business
1.Introduction to SEO and its importance 2.Organization without SEO vs with SEO 3.Connection between Digital Marketing and SEO 4.Site structure analysis 5.Search engines, its types, operators and components 6.Working mechanism of any search engine 7.Algorithms used in SEO 8.Keyword research, analysis and implementation 9.Google Webmaster Tool- Creation & Managing 10.Breadcrumb optimization 11.Content negotiation and modification
1.Panda Algorithms 2.Penguin Algorithms 3.Hummingbird Algorithms 4.Search Engine Submission 5.Directory Submission 6.Link Building, oneway & two-way
1.Online Marketing concepts 2.Social media marketing 3.Facebook, Twitter, LinkedIn 4.Social Networking Sites 5.Content Sharing 6.Photo & Slides sharing 7.Video SEO, Marketing & Optimization
1.Google PPC Campaigns 2.Google Ads Module 3.Setting up Ads & PPC Campaign 4.Bid budget management 5.Ad Extensions 6.Keyword types & research 7.Quality Score and its importance 8.CPC, CPM, CPA, CPV, CPD Methods 9.Ad Rank, Actual CPC, CTR 10.Tools and Analysis 11.Google Ads live project
1.Mobile SEO 2.Email Marketing 3.Online Reputation Management 4.Web Analytics 5.App Store Optimization 6.Webmaster Tools 7.Google Places/Local Ranking
1.Google Ads - Fundamentals 2.Search Ads 3.Display Ads 4.Shopping Ads 5.Video Ads 6.App Install Ads 7.Facebook Blueprint Certification 8.Analytics Certification 9.Course Certification
Digital Marketing can be defined as a unique marketing strategy that is implemented in digital platforms through Internet Medium to reach the target audience. When compared to traditional marketing, search analytics gives you an extra edge in Digital Marketing. Analytics empowers the business to analyse the success in their business strategies and provides the required data to modify the strategies to suit the market requirements and improve ROI.
ExcelR is a leading Digital Marketing certification training institute. Digital Marketing course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry and so we are considered to be one of the best Digital Marketing training institutes.